As part of Visa’s rebrand, we made motion pieces representing key concepts of Visa’s strengths and values. They provide a broad range of formats as moving images and stills to be used in high-resolution print campaigns to social media video clips.
Each particle acts as a visual atom that represents the Visa network in an abstract way. They can take any form or shape and show smart behavior driven by external or internal forces.
I took car of visualizing the speed & efficiency of Visa’s payment network where each particle represents a transaction that gets sorted with precision.
Creative Director: Paul Brenner
Client Director: Vera-Maria Glahn
Executive Producer: Jamie Raap
Producer: Tom Feustel
3D Design: Julien Bauzin, Julian Braun, Margot Hofmans, Nico Le Dren